Digitization has had a profound impact on the media and entertainment industry. It has transformed the way content is produced, distributed, and consumed, leading to new business models, revenue streams, and ways of engaging with audiences. Some key ways digitization has impacted the industry include streaming services, mobile gaming, and social media platforms which promote and distribute media content. Big Data and Data analytics and AI/ML, Virtual and Augmented Reality are being used to create immersive experiences and bring new forms of content to audiences. With this automation, there is a rise of piracy and the need for stronger digital rights management systems. However, it has also opened up new opportunities for innovation and growth and is set to continue to shape the industry for years to come.
